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Pourquoi certains sites web attirent les visiteurs, tandis que d'autres les voient partir aussi vite qu'ils sont arriv\xE9s ?"]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:13,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Ces questions touchent au c\u0153ur de l'",(0,n.jsxDEV)(e.strong,{children:"exp\xE9rience utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:15,columnNumber:37},this)," (UX). Une bonne UX ne concerne pas seulement l'esth\xE9tique, mais aussi la mani\xE8re dont les utilisateurs interagissent avec votre produit. Ne ressentez-vous pas parfois de la frustration lorsque vous naviguez sur un site mal con\xE7u ? Si oui, vous n'\xEAtes pas seul."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:15,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Beaucoup d'entreprises sous-estiment l'importance d'une ",(0,n.jsxDEV)(e.strong,{children:"exp\xE9rience utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:17,columnNumber:57},this)," de qualit\xE9, ce qui peut entra\xEEner des pertes de clients et une mauvaise r\xE9putation. Vous avez probablement d\xE9j\xE0 abandonn\xE9 un achat parce que le processus \xE9tait trop compliqu\xE9 ou que les informations \xE9taient difficilement accessibles. Imaginez maintenant que vos clients vivent la m\xEAme exp\xE9rience sur votre site."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:17,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Alors, comment pouvez-vous \xE9viter ces erreurs ? Comment pouvez-vous transformer l'exp\xE9rience utilisateur en un atout majeur pour votre entreprise ? Dans cet article, nous allons explorer des strat\xE9gies concr\xE8tes pour optimiser l'UX, afin que vos utilisateurs se sentent compris, satisfaits et fid\xE8les. Pr\xEAt \xE0 faire de l'",(0,n.jsxDEV)(e.strong,{children:"UX"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:19,columnNumber:321},this)," votre priorit\xE9 ?"]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:19,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h2,{id:"d\xE9finir-lexp\xE9rience-utilisateur--concepts-et-enjeux",children:["D\xE9finir l\u2019exp\xE9rience utilisateur : concepts et enjeux",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#d\xE9finir-lexp\xE9rience-utilisateur--concepts-et-enjeux",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:21,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["L\u2019",(0,n.jsxDEV)(e.strong,{children:"exp\xE9rience utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:24,columnNumber:3},this)," (UX) est bien plus qu'un simple mot \xE0 la mode dans le monde du num\xE9rique. 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Cela peut inclure :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:28,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:"La facilit\xE9 de navigation sur un site web."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:30,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"La rapidit\xE9 d'un service client."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:31,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"La clart\xE9 des informations pr\xE9sent\xE9es."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:32,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Le design visuel d\u2019un produit."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:33,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:30,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Chaque point a son importance, car il influence directement la satisfaction de l\u2019utilisateur. Une UX bien pens\xE9e peut faire toute la diff\xE9rence entre un utilisateur qui revient et un autre qui s\u2019en va."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:35,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"2-pourquoi-lux-est-elle-si-importante-",children:["2. Pourquoi l'UX est-elle si importante ?",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#2-pourquoi-lux-est-elle-si-importante-",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:37,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"L'importance de l\u2019UX r\xE9side dans son impact sur plusieurs aspects :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:39,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Fid\xE9lisation :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:41,columnNumber:5},this)," Un utilisateur satisfait a plus de chances de devenir un client fid\xE8le."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:41,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Conversions :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:42,columnNumber:5},this)," Une bonne exp\xE9rience peut augmenter le taux de conversion, que ce soit pour des achats ou des inscriptions."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:42,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"R\xE9putation :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:43,columnNumber:5},this)," Un produit avec une UX m\xE9diocre peut ternir la r\xE9putation d'une marque."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:43,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Co\xFBts :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:44,columnNumber:5},this)," Am\xE9liorer l'UX d\xE8s le d\xE9part co\xFBte g\xE9n\xE9ralement moins cher que de corriger des probl\xE8mes plus tard."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:44,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:41,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Imagine un site d'e-commerce. Si le chemin pour finaliser un achat est sem\xE9 d\u2019emb\xFBches, les utilisateurs abandonneront leur panier. Vous voyez o\xF9 je veux en venir ?"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:46,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"3-enjeux-de-lexp\xE9rience-utilisateur",children:["3. Enjeux de l\u2019exp\xE9rience utilisateur",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#3-enjeux-de-lexp\xE9rience-utilisateur",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:48,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Les enjeux sont nombreux et vari\xE9s. Voil\xE0 quelques-uns des plus cruciaux :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:50,columnNumber:1},this),` `,(0,n.jsxDEV)(e.table,{children:[(0,n.jsxDEV)(e.thead,{children:(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.th,{children:(0,n.jsxDEV)(e.strong,{children:"Enjeu"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:3},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:1},this),(0,n.jsxDEV)(e.th,{children:(0,n.jsxDEV)(e.strong,{children:"Description"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:15},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:13},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:1},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:1},this),(0,n.jsxDEV)(e.tbody,{children:[(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"Accessibilit\xE9"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:54,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Rendre votre produit utilisable par tous, y compris les personnes en situation de handicap."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:54,columnNumber:17},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:54,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"Co\xFBt de d\xE9veloppement"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:55,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Investir dans une bonne UX peut r\xE9duire les co\xFBts de maintenance et de support \xE0 long terme."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:55,columnNumber:25},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:55,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"Satisfaction client"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:56,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Une exp\xE9rience fluide et agr\xE9able augmente la satisfaction et encourage le bouche-\xE0-oreille positif."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:56,columnNumber:23},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:56,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"Avantage concurrentiel"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:57,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Une UX sup\xE9rieure peut vous d\xE9marquer sur un march\xE9 satur\xE9."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:57,columnNumber:26},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:57,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:54,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:52,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Ces enjeux, quand ils sont bien compris et pris en compte, vous permettent d'optimiser vos interactions avec vos utilisateurs. Alors, r\xE9fl\xE9chissez \xE0 l'impact que cela peut avoir sur votre entreprise."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:59,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"En d\xE9finitive, l\u2019exp\xE9rience utilisateur est essentielle pour b\xE2tir des relations solides et durables avec vos clients. Prendre le temps de bien la d\xE9finir est une \xE9tape cl\xE9 pour maximiser votre succ\xE8s. Alors, pr\xEAt \xE0 faire de l\u2019UX votre priorit\xE9 ?"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:61,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h2,{id:"les-mod\xE8les-th\xE9oriques-et-m\xE9thodes-danalyse-de-lux",children:["Les mod\xE8les th\xE9oriques et m\xE9thodes d\u2019analyse de l\u2019UX",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#les-mod\xE8les-th\xE9oriques-et-m\xE9thodes-danalyse-de-lux",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:63,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Quand on parle d\u2019exp\xE9rience utilisateur (UX), on ne peut pas se passer de mod\xE8les th\xE9oriques et de m\xE9thodes d\u2019analyse. Ces outils sont cruciaux pour comprendre comment les utilisateurs interagissent avec votre produit. En gros, ils permettent d'identifier ce qui fonctionne et ce qui doit \xEAtre am\xE9lior\xE9."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:66,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Il existe plusieurs mod\xE8les que vous pouvez utiliser. Chacun offre une perspective unique sur l\u2019UX. Voyons quelques-uns des plus populaires."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:68,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"1-le-mod\xE8le-de-norman",children:["1. Le mod\xE8le de Norman",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#1-le-mod\xE8le-de-norman",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:70,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Ce mod\xE8le, d\xE9velopp\xE9 par ",(0,n.jsxDEV)(e.strong,{children:"Don Norman"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:72,columnNumber:26},this),", se concentre sur la relation entre les utilisateurs et les produits. Voici les \xE9tapes cl\xE9s :"]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:72,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"D\xE9couverte :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:74,columnNumber:5},this)," Comment l'utilisateur d\xE9couvre le produit."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:74,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Interpr\xE9tation :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:75,columnNumber:5},this)," Compr\xE9hension de l\u2019interface."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:75,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"\xC9valuation :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:76,columnNumber:5},this)," Jugement sur l\u2019efficacit\xE9 de l\u2019interface."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:76,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Utilisation :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:77,columnNumber:5},this)," Interaction r\xE9elle avec le produit."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:77,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:74,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"En utilisant ce mod\xE8le, vous pouvez analyser chaque \xE9tape et comprendre comment am\xE9liorer l\u2019exp\xE9rience."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:79,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"2-la-m\xE9thode-des-personas",children:["2. La m\xE9thode des personas",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#2-la-m\xE9thode-des-personas",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:81,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"C'est une technique pour cr\xE9er des personnages fictifs qui repr\xE9sentent diff\xE9rents types d\u2019utilisateurs. Voici comment proc\xE9der :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:83,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ol,{children:[` `,(0,n.jsxDEV)(e.li,{children:"Identifiez vos utilisateurs cibles."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:85,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Cr\xE9ez des profils d\xE9taill\xE9s avec des donn\xE9es d\xE9mographiques, des comportements et des besoins."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:86,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Int\xE9grez ces personas dans votre processus de conception."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:87,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:85,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Cette m\xE9thode vous aide \xE0 garder l'utilisateur au centre de vos d\xE9cisions de conception. Avez-vous d\xE9j\xE0 pens\xE9 \xE0 qui utilise vraiment votre produit ?"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:89,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"3-lanalyse-heuristique",children:["3. L'analyse heuristique",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#3-lanalyse-heuristique",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:91,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Il s'agit d'une m\xE9thode d\u2019\xE9valuation bas\xE9e sur des principes de conception. En examinant votre produit, vous cherchez \xE0 identifier des probl\xE8mes d\u2019UX. Voici quelques heuristiques courantes :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:93,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Visibilit\xE9 du statut du syst\xE8me :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:95,columnNumber:5},this)," L\u2019utilisateur doit toujours savoir o\xF9 il en est."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:95,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Correspondance entre le syst\xE8me et le monde r\xE9el :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:96,columnNumber:5},this)," Utilisez un langage compr\xE9hensible."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:96,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Contr\xF4le de l'utilisateur :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:97,columnNumber:5},this)," Permettre \xE0 l'utilisateur d'annuler ou de refaire des actions."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:97,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:95,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Un bon exercice ici est de faire passer une \xE9valuation heuristique \xE0 votre \xE9quipe. Demandez \xE0 chacun de noter l\u2019exp\xE9rience et de faire des suggestions d\u2019am\xE9lioration."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:99,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"4-le-test-utilisateur",children:["4. Le test utilisateur",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#4-le-test-utilisateur",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:101,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Ce n'est pas qu'une option, c'est essentiel. Les tests utilisateurs permettent de voir directement comment les vraies personnes interagissent avec votre produit. Voici les \xE9tapes :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:103,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ol,{children:[` `,(0,n.jsxDEV)(e.li,{children:"D\xE9finissez des objectifs clairs."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:105,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Cr\xE9ez un sc\xE9nario de test."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:106,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Observez les utilisateurs en action."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:107,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Analysez les r\xE9sultats pour identifier des am\xE9liorations possibles."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:108,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:105,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Cette m\xE9thode offre une valeur inestimable car elle montre pr\xE9cis\xE9ment o\xF9 se situent les points de friction."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:110,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"en-r\xE9sum\xE9",children:["En r\xE9sum\xE9",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#en-r\xE9sum\xE9",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:112,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Les mod\xE8les th\xE9oriques et m\xE9thodes d'analyse de l\u2019UX sont essentiels pour cr\xE9er des exp\xE9riences utilisateurs optimales. En appliquant ces approches, vous pouvez donner \xE0 vos utilisateurs ce qu'ils recherchent. Alors, quelle m\xE9thode allez-vous essayer en premier ? Pensez-y et lancez-vous !"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:114,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h2,{id:"ux-design-ui-design-et-approche-user-friendly",children:["UX Design, UI Design et approche user friendly",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#ux-design-ui-design-et-approche-user-friendly",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:116,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Quand on parle de ",(0,n.jsxDEV)(e.strong,{children:"design"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:119,columnNumber:19},this),", on entend souvent les termes ",(0,n.jsxDEV)(e.strong,{children:"UX"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:119,columnNumber:60},this)," et ",(0,n.jsxDEV)(e.strong,{children:"UI"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:119,columnNumber:70},this),", mais que signifient-ils r\xE9ellement ? Comment se compl\xE8tent-ils pour offrir une exp\xE9rience utilisateur vraiment ",(0,n.jsxDEV)(e.strong,{children:"optimale"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:119,columnNumber:189},this)," ?"]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:119,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"quest-ce-que-lux-design-",children:["Qu'est-ce que l'UX Design ?",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#quest-ce-que-lux-design-",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:121,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["L\u2019UX Design, ou ",(0,n.jsxDEV)(e.strong,{children:"design d'exp\xE9rience utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:123,columnNumber:17},this),", vise \xE0 cr\xE9er des produits qui offrent une ",(0,n.jsxDEV)(e.strong,{children:"exp\xE9rience positive"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:123,columnNumber:96},this)," aux utilisateurs. L'id\xE9e est de faciliter l'interaction de l'utilisateur avec un produit, qu'il s'agisse d'un site web, d'une application mobile ou d'un logiciel."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:123,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:"\xC9couter les besoins des utilisateurs."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:125,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Tester et ajuster en fonction des retours."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:126,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Cr\xE9er des parcours intuitifs."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:127,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:125,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Le but ? Que l'utilisateur trouve ce qu'il recherche sans effort. Imagine que tu te retrouves sur un site o\xF9 tout est clair et rapide. Tu sais exactement o\xF9 aller. C'est \xE7a, l'UX design."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:129,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"quest-ce-que-lui-design-",children:["Qu'est-ce que l'UI Design ?",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#quest-ce-que-lui-design-",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:131,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["L\u2019UI Design, ou ",(0,n.jsxDEV)(e.strong,{children:"design d'interface utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:133,columnNumber:17},this),", concerne l'apparence et la convivialit\xE9 des interfaces.",(0,n.jsxDEV)(e.br,{},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:133,columnNumber:108},this),` `,"Il s'agit de concevoir les \xE9l\xE9ments visuels d'un produit pour qu'ils soient esth\xE9tiques ET fonctionnels."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:133,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Par exemple, pense aux boutons, aux couleurs et \xE0 la typographie. Tout doit \xEAtre non seulement beau, mais aussi ",(0,n.jsxDEV)(e.strong,{children:"fonctionnel"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:136,columnNumber:113},this),"."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:136,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:"Palette de couleurs harmonieuse."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:138,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Typographie lisible."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:139,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Buttons clairs qui sont faciles \xE0 cliquer."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:140,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:138,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Un bon UI design capte l\u2019attention et guide l\u2019utilisateur \xE0 travers l'exp\xE9rience sans qu'il ne se perde."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:142,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"comment-ux-et-ui-se-compl\xE8tent",children:["Comment UX et UI se compl\xE8tent",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#comment-ux-et-ui-se-compl\xE8tent",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:144,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Maintenant, tu te demandes s\xFBrement comment ces deux concepts interagissent. En r\xE9alit\xE9, un bon produit doit allier \xE0 la fois un UX solide et un UI attrayant."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:146,columnNumber:1},this),` `,(0,n.jsxDEV)(e.table,{children:[(0,n.jsxDEV)(e.thead,{children:(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.th,{children:"Aspect"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:148,columnNumber:1},this),(0,n.jsxDEV)(e.th,{children:"UX Design"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:148,columnNumber:10},this),(0,n.jsxDEV)(e.th,{children:"UI Design"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:148,columnNumber:22},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:148,columnNumber:1},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:148,columnNumber:1},this),(0,n.jsxDEV)(e.tbody,{children:[(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"Objectif"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:150,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Optimiser l'exp\xE9rience utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:150,columnNumber:12},this),(0,n.jsxDEV)(e.td,{children:"Am\xE9liorer la qualit\xE9 visuelle"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:150,columnNumber:49},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:150,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"Focus"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:151,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Interaction et usage"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:151,columnNumber:9},this),(0,n.jsxDEV)(e.td,{children:"Esth\xE9tique et interface"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:151,columnNumber:32},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:151,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"R\xE9sultat"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:152,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"Satisfaction de l'utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:152,columnNumber:12},this),(0,n.jsxDEV)(e.td,{children:"Attrait visuel"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:152,columnNumber:44},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:152,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:150,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:148,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"En un mot, l\u2019UX assure que tout fonctionne bien et que l'utilisateur navigue en toute simplicit\xE9, tandis que l'UI fait en sorte que tout soit visuellement s\xE9duisant."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:154,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"adopter-une-approche-user-friendly",children:["Adopter une approche user friendly",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#adopter-une-approche-user-friendly",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:156,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Pour tirer parti de l'UX et de l'UI, il est essentiel d'adopter une ",(0,n.jsxDEV)(e.strong,{children:"approche user friendly"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:158,columnNumber:69},this),". Cela signifie placer l'utilisateur au c\u0153ur de chaque d\xE9cision de design."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:158,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Voici quelques \xE9tapes pour y parvenir :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:160,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:"Impliquer les utilisateurs d\xE8s le d\xE9but du projet."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:162,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"R\xE9aliser des tests d'utilisabilit\xE9 afin de recueillir des retours."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:163,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Ajuster le design en fonction des r\xE9sultats obtenus."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:164,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:162,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Souviens-toi, l\u2019important c\u2019est que les utilisateurs se sentent \xE0 l\u2019aise. Si un produit r\xE9pond \xE0 leurs attentes, il est plus probable qu\u2019ils reviendront. C\u2019est le cercle vertueux d\u2019un bon design !"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:166,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["En r\xE9sum\xE9, combiner UX et UI avec une approche ",(0,n.jsxDEV)(e.strong,{children:"user friendly"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:168,columnNumber:48},this)," te permettra d\u2019optimiser l'exp\xE9rience de tes utilisateurs et d\u2019assurer la r\xE9ussite de ton produit."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:168,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h2,{id:"limpact-de-lexp\xE9rience-utilisateur-sur-la-transformation-digitale",children:["L\u2019impact de l\u2019exp\xE9rience utilisateur sur la transformation digitale",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#limpact-de-lexp\xE9rience-utilisateur-sur-la-transformation-digitale",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:170,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"L'exp\xE9rience utilisateur (UX) est au c\u0153ur de chaque transformation digitale r\xE9ussie. Les entreprises qui prennent en compte les besoins et les attentes de leurs utilisateurs sont celles qui se d\xE9marquent. En effet, une bonne exp\xE9rience utilisateur peut entra\xEEner une am\xE9lioration significative de la satisfaction et de la fid\xE9lit\xE9 des clients."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:173,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Mais, pourquoi est-ce si important ? Dans un monde o\xF9 la concurrence est f\xE9roce, comprendre l'impact de l'UX est essentiel. Voyons cela de plus pr\xE8s."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:175,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"1-augmentation-de-la-satisfaction-client",children:["1. Augmentation de la satisfaction client",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#1-augmentation-de-la-satisfaction-client",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:177,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Une UX bien pens\xE9e permet de r\xE9pondre aux attentes des utilisateurs. Cela entra\xEEne :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:179,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:"Des clients plus heureux, qui r\xE9agissent positivement aux services ou produits."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:181,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Un bouche-\xE0-oreille favorable, qui attire de nouveaux clients."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:182,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:181,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Plus un utilisateur est satisfait, plus il est susceptible de recommander votre entreprise \xE0 d'autres. C\u2019est un cercle vertueux qui peut propulser votre croissance."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:184,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"2-r\xE9duction-du-taux-de-rebond",children:["2. R\xE9duction du taux de rebond",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#2-r\xE9duction-du-taux-de-rebond",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:186,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Un site web maladroit, avec une navigation compliqu\xE9e, fera fuir les visiteurs. Voici quelques donn\xE9es cl\xE9s :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:188,columnNumber:1},this),` `,(0,n.jsxDEV)(e.table,{children:[(0,n.jsxDEV)(e.thead,{children:(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.th,{children:"Temps de chargement"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:190,columnNumber:1},this),(0,n.jsxDEV)(e.th,{children:"Taux de rebond"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:190,columnNumber:23},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:190,columnNumber:1},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:190,columnNumber:1},this),(0,n.jsxDEV)(e.tbody,{children:[(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"1 seconde"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:192,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"9%"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:192,columnNumber:23},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:192,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"3 secondes"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:193,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"38%"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:193,columnNumber:23},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:193,columnNumber:1},this),(0,n.jsxDEV)(e.tr,{children:[(0,n.jsxDEV)(e.td,{children:"5 secondes"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:194,columnNumber:1},this),(0,n.jsxDEV)(e.td,{children:"70%"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:194,columnNumber:23},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:194,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:192,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:190,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Comme on peut le voir, chaque seconde compte. Une bonne UX encourage les utilisateurs \xE0 rester plus longtemps sur votre site, augmentant ainsi les chances de conversion."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:196,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"3-influence-directe-sur-le-chiffre-daffaires",children:["3. Influence directe sur le chiffre d\u2019affaires",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#3-influence-directe-sur-le-chiffre-daffaires",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:198,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Investir dans l\u2019exp\xE9rience utilisateur n\u2019est pas une d\xE9pense, mais un investissement. Selon certaines \xE9tudes, une augmentation de 10% de l\u2019UX peut g\xE9n\xE9rer une augmentation de 50% du chiffre d\u2019affaires ! Voici comment :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:200,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:"Meilleure conversion gr\xE2ce \xE0 un parcours utilisateur simplifi\xE9."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:202,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:"Clients r\xE9currents gr\xE2ce \xE0 une exp\xE9rience satisfaisante."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:203,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:202,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"En optimisant l\u2019UX, les entreprises voient une augmentation de leurs ventes et une fid\xE9lisation accrue des clients."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:205,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"4-renforcement-de-la-marque",children:["4. Renforcement de la marque",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#4-renforcement-de-la-marque",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:207,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Une exp\xE9rience utilisateur coh\xE9rente renforce la perception de la marque. Une marque qui \xE9coute ses utilisateurs se positionne mieux sur le march\xE9. Pourquoi ? Parce que les consommateurs appr\xE9cient les entreprises qui tiennent compte de leurs avis."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:209,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Donc, une bonne UX devient un \xE9l\xE9ment essentiel de la strat\xE9gie marketing."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:211,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"conclusion",children:["Conclusion",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#conclusion",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:213,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"En d\xE9finitive, l'exp\xE9rience utilisateur est un pilier fondamental de la transformation digitale. C'est un levier puissant pour augmenter la satisfaction, r\xE9duire les taux de rebond, booster le chiffre d'affaires et renforcer la marque."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:215,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Alors, \xEAtes-vous pr\xEAt \xE0 investir dans une UX optimis\xE9e ? Parce qu'en faisant cela, vous pr\xE9parez l\u2019avenir de votre entreprise. Et croyez-moi, cela en vaut vraiment la peine."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:217,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h2,{id:"meilleures-pratiques-pour-am\xE9liorer-lexp\xE9rience-utilisateur",children:["Meilleures pratiques pour am\xE9liorer l\u2019exp\xE9rience utilisateur",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#meilleures-pratiques-pour-am\xE9liorer-lexp\xE9rience-utilisateur",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:219,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Quand il s'agit d'",(0,n.jsxDEV)(e.strong,{children:"exp\xE9rience utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:222,columnNumber:19},this)," (UX), quelques ",(0,n.jsxDEV)(e.strong,{children:"meilleures pratiques"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:222,columnNumber:61},this)," peuvent vraiment faire la diff\xE9rence. Souvent, le diable se cache dans les d\xE9tails. En optimisant ces \xE9l\xE9ments, tu peux rendre ton site plus agr\xE9able et fonctionnel. Voici ce que tu peux faire."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:222,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"1-simplifie-la-navigation",children:["1. Simplifie la navigation",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#1-simplifie-la-navigation",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:224,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Une navigation claire est cruciale. Les visiteurs doivent trouver ce qu'ils cherchent rapidement. Voici quelques astuces :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:226,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Menus clairs"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:228,columnNumber:5},this)," : Utilise des labels simples et \xE9vocateurs."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:228,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Hi\xE9rarchie logique"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:229,columnNumber:5},this)," : Place les \xE9l\xE9ments importants en haut, pour qu'ils soient visibles."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:229,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Barre de recherche"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:230,columnNumber:5},this)," : Propose une barre de recherche pour ceux qui veulent aller droit au but."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:230,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:228,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Pense \xE0 tester la structure de ton site avec de vrais utilisateurs. Leurs retours pourraient \xEAtre r\xE9v\xE9lateurs."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:232,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"2-optimise-la-vitesse-de-chargement",children:["2. Optimise la vitesse de chargement",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#2-optimise-la-vitesse-de-chargement",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:234,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Personne ne veut attendre qu\u2019un site se charge. Selon les \xE9tudes, chaque seconde de retard peut entra\xEEner une baisse des conversions. Voici comment am\xE9liorer cela :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:236,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Compresse les images"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:238,columnNumber:5},this)," : Utilise des formats l\xE9gers comme WebP."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:238,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Minifie le code"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:239,columnNumber:5},this)," : R\xE9duis les fichiers CSS et JavaScript pour all\xE9ger le chargement."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:239,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Utilise un CDN"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:240,columnNumber:5},this)," : Un r\xE9seau de diffusion de contenu aide \xE0 charger le site plus rapidement."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:240,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:238,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"3-con\xE7ois-un-design-responsive",children:["3. Con\xE7ois un design responsive",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#3-con\xE7ois-un-design-responsive",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:242,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Aujourd'hui, de plus en plus de gens naviguent sur mobile. Assure-toi que ton site soit ",(0,n.jsxDEV)(e.strong,{children:"responsive"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:244,columnNumber:89},this)," : il doit s'adapter \xE0 toutes les tailles d'\xE9cran. Voici quelques points \xE0 checker :"]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:244,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Textes lisibles"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:246,columnNumber:5},this)," : Assure-toi que la taille de la police est ad\xE9quate."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:246,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"\xC9l\xE9ments cliquables espac\xE9s"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:247,columnNumber:5},this)," : \xC9vite que les boutons soient trop proches."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:247,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Test sur plusieurs appareils"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:248,columnNumber:5},this)," : V\xE9rifie l'apparence sur diff\xE9rents t\xE9l\xE9phones et tablettes."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:248,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:246,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"4-utilise-des-appels-\xE0-laction-clairs",children:["4. Utilise des appels \xE0 l'action clairs",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#4-utilise-des-appels-\xE0-laction-clairs",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:250,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:["Les ",(0,n.jsxDEV)(e.strong,{children:"appels \xE0 l\u2019action"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:252,columnNumber:5},this)," (CTA) doivent \xEAtre \xE9vidents et convaincants. Voici comment les formuler :"]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:252,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Couleurs contrast\xE9es"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:254,columnNumber:5},this)," : Assure-toi qu'ils se distinguent bien du reste du contenu."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:254,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Texte engageant"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:255,columnNumber:5},this)," : Utilise des verbes d\u2019action, comme \u201CT\xE9l\xE9charge maintenant\u201D ou \u201CD\xE9couvre notre offre\u201D."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:255,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Position strat\xE9gique"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:256,columnNumber:5},this)," : Place les CTA \xE0 des endroits o\xF9 ils sont facilement accessibles."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:256,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:254,columnNumber:1},this),` `,(0,n.jsxDEV)(e.h3,{id:"5-propose-un-contenu-de-qualit\xE9",children:["5. Propose un contenu de qualit\xE9",(0,n.jsxDEV)(e.a,{"aria-hidden":"true",tabIndex:"-1",href:"#5-propose-un-contenu-de-qualit\xE9",children:(0,n.jsxDEV)(e.span,{className:"icon icon-link"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:258,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"Le contenu est roi. Si ton contenu est pertinent et bien \xE9crit, les utilisateurs passeront plus de temps sur ton site. Voici quelques conseils :"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:260,columnNumber:1},this),` `,(0,n.jsxDEV)(e.ul,{children:[` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"R\xE9dige pour l'utilisateur"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:262,columnNumber:5},this)," : Comprends leurs besoins et \xE9cris en fonction."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:262,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Structure claire"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:263,columnNumber:5},this)," : Utilise des titres et sous-titres pour segmenter l\u2019information."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:263,columnNumber:1},this),` `,(0,n.jsxDEV)(e.li,{children:[(0,n.jsxDEV)(e.strong,{children:"Ajoute des visuels"},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:264,columnNumber:5},this)," : Des images ou vid\xE9os pertinentes peuvent rendre le texte plus attractif."]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:264,columnNumber:1},this),` `]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:262,columnNumber:1},this),` `,(0,n.jsxDEV)(e.p,{children:"En appliquant ces meilleures pratiques, tu seras sur la bonne voie pour am\xE9liorer l'exp\xE9rience utilisateur. Souviens-toi : un utilisateur satisfait est plus susceptible de revenir et de recommander ton site."},void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:266,columnNumber:1},this)]},void 0,!0,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx",lineNumber:1,columnNumber:1},this)}function gn(c={}){let{wrapper:e}=c.components||{};return e?(0,n.jsxDEV)(e,Object.assign({},c,{children:(0,n.jsxDEV)(Pe,c,void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this)}),void 0,!1,{fileName:"/opt/build/repo/content/_mdx_bundler_entry_point-7ca82e0a-64e7-4ad8-9ca7-b8ff33c86948.mdx"},this):Pe(c)}var qn=gn;return yn(En);})(); /*! Bundled license information: react/cjs/react-jsx-dev-runtime.development.js: (** * @license React * react-jsx-dev-runtime.development.js * * Copyright (c) Facebook, Inc. and its affiliates. * * This source code is licensed under the MIT license found in the * LICENSE file in the root directory of this source tree. *) */ ;return Component;

#ux

Expérience utilisateur : guide complet pour optimiser l’UX